Discover how Olive My Pickle is transforming fermented foods into a healthful, community-driven movement—and why their partnership with Real Thread makes their story even sweeter.
When it comes to pickles, most of us think of classic dill spears on burgers or a crunchy snack from the fridge. But at Olive My Pickle, co-founders Shai and Charlotte Tzabari are elevating the humble pickle to an art form. Their mission? To make fermented foods mainstream, approachable, and celebrated as a cornerstone of health and community.
From selling jars at farmers’ markets to opening the doors of The Pickle Factory (their first brick and mortar store), their journey is a testament to passion, tradition, and innovation. Here’s an in-depth look at how Olive My Pickle has become a beloved brand—and how their collaboration with Real Thread adds a creative, community-focused twist to their business.
Shai Tzabari’s love for pickles began long before Olive My Pickle was a reality. Growing up in Israel, Shai learned the time-honored craft of fermentation from his grandparents, who preserved seasonal produce using traditional methods.
“It was more than just food—it was a way of life,” Shai explains. “Fermentation connects you to the seasons, the land, and the people around you.”
After moving to the U.S. in 2000, Shai and Charlotte saw an opportunity to share this heritage with a new audience. In 2010, they started Olive My Pickle, selling fermented pickles and other probiotic-rich foods at local farmers’ markets.
“Farmers’ markets were where we found our first loyal customers,” Charlotte recalls. “It was the perfect place to connect with people who valued good food and community.”
What began as a small operation has since evolved into a nationwide business. Olive My Pickle now ships their products across the U.S., offering over 40 fermented items, including pickles, sauerkraut, kimchi, and even probiotic pickle juice.
At the heart of Olive My Pickle is their commitment to fermentation. Unlike vinegar-based pickles, their products are made through natural lacto-fermentation, which preserves produce in saltwater brine. This process not only enhances flavor but also delivers powerful probiotics.
“Fermented foods are a game-changer for gut health,” Charlotte shares. “They support digestion, boost immunity, and even contribute to mental wellness.”
Their line of fermented foods is crafted with care, using locally sourced ingredients whenever possible. From classic dill pickles to spicy kimchi, each product is designed to be both delicious and healthful, making it easier for customers to embrace gut-friendly eating.
Opened in October 2024, The Pickle Factory is a dream come true for Shai and Charlotte. Located in Jacksonville, Florida, this one-of-a-kind space offers more than just pickles—it’s a celebration of all things fermented.
The store features a wide selection of Olive My Pickle products alongside curated items from other pickle and fermented food brands. Customers can sample, shop, and learn about the fermentation process in an inviting, community-focused environment.
“The Pickle Factory is more than a retail space,” says Charlotte. “It’s a place where people can connect—whether they’re discovering fermented foods for the first time or stocking up on their favorites.”
Future plans for The Pickle Factory include expanding to new locations across the U.S., creating a national hub for pickle lovers everywhere.
Partnering with Real Thread: The Merch That Tells a Story
When it came time to create branded merchandise for The Pickle Factory, the Tzabaris knew they needed something that reflected their vibrant, playful brand. Enter Real Thread.
“Merch is such a big part of how we connect with our community,” Charlotte explains. “We wanted pieces that were high-quality, fun, and aligned with our values—and Real Thread was the perfect fit.”
Real Thread brought their expertise in custom printing to the table, helping Olive My Pickle develop a standout merch line. From graphic tees to cozy hoodies, every piece features bold, creative designs that capture the spirit of the brand.
The result? Merchandise that doesn’t just look good but also fosters connection. Whether customers are wearing a pickle-themed hoodie or sipping from a branded tumbler, they’re part of the Olive My Pickle story.
As Olive My Pickle continues to grow, Shai and Charlotte are staying true to their roots. Their vision for the future includes:
“Our goal is simple,” Charlotte says. “We want to inspire healthier, happier communities—one pickle at a time.”
Ready to dive into the magic of fermentation? Visit The Pickle Factory in Jacksonville or shop Olive My Pickle’s probiotic-rich products online at olivemypickle.com. And if you’re looking for premium custom merch to tell your own brand story, Real Thread is here to help. Let’s create something amazing together.
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